Best Retail & CPG
Providers
Retail panel and CPG market intelligence: NielsenIQ, Circana, Numerator, Stackline
How to choose a retail and CPG data provider
Retail/CPG data splits into three buckets: scanner/panel data (what's selling), digital shelf analytics (online performance), and shopper behavior (who's buying). Pick based on the channel and question:
- If · You need scanner/panel data for CPG market share
- NielsenIQ and Circana (formerly IRI) are the duopoly. NielsenIQ has broader international coverage; Circana has deeper US specialty channels. Numerator offers a receipt-based alternative at lower cost with faster data refresh.
- If · You're focused on natural/organic/specialty channels
- SPINS specializes in these channels where mainstream panels underweight. Critical for health/wellness brands.
- If · You need Amazon or ecommerce performance analytics
- Stackline, Profitero, and DataWeave compete here. Stackline is strong on retail media ad spend. Profitero focuses on digital shelf. DataWeave is AI-first and affordable for SMB brands.
- If · You need shopper-level behavior and loyalty data
- Catalina has retail loyalty program data at scale. NielsenIQ's Homescan panel is the panel-based alternative.
12 providers in Retail & CPG
NielsenIQ
250K+ household consumer panel tracking CPG purchases across 25 countries plus POS retail data.
NPD Group (Circana)
Consumer purchase data and foodservice industry insights via panel and syndicated research.
Circana
Comprehensive CPG market data combining consumer panel and POS retail (formerly IRI).
Numerator
Gamified consumer panel where users upload grocery receipts for purchase data.
Stackline
AI-enabled retail intelligence covering retail sales, market share, advertising spend, retail media data.
SPINS
Health, wellness, natural, and specialty product retail data with consumer panel.
Datassential
Food and beverage industry analytics including menu trends, consumer preferences, foodservice economics.
Catalina
Retail transaction data and shopper behavior insights for personalized marketing.
Profitero
Digital shelf analytics monitoring product performance across online retailers.
Technomic
Cloud-based foodservice market data with menu trends, consumer trends, strategic research.
Brizo by Datassential
2M+ establishments with detailed restaurant data including menu, technology adoption, health scores.
DataWeave
AI-powered ecommerce analytics covering digital shelf pricing, assortment, content quality.
Are we missing something?
This directory is exhaustive but not omniscient. If you know a GTM data provider, public dataset, or tool that should be listed here, tell us and we’ll add it within 48 hours.