Numerator
Gamified consumer panel where users upload grocery receipts for purchase data.
Gamified consumer panel where users upload grocery receipts for purchase data.
Why GTM teams care
CPG brands use for consumer behavior and category analysis.
What people are saying about Numerator
Real quotes from 3 cited sources across Reddit, HN, X, G2, and community forums.
“Numerator uses gamified apps such as ReceiptHog where users upload images of their supermarket receipts to gain 'coins,' while Nielsen/Circana take a more traditional approach with a specific set of shoppers scanning their receipts without the gamification.”
“Numerator provides a modern alternative to traditional syndicated panel data by collecting receipt-level purchase data through consumer apps, offering faster refresh cycles and broader channel coverage for emerging brands.”
“Numerator's receipt-based methodology gives it an edge in capturing omnichannel purchases that traditional POS syndication misses, though sample sizes can be smaller than NielsenIQ or Circana panels in some categories.”
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Ask a QuestionCompany facts
- Founded
- 2007
- HQ
- Chicago, USA
- Pricing
- enterprise-only
Quick Facts
- Category
- Retail & CPG
- Community Mentions
- 0
- Website
- www.numerator.com/
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