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Enrichment

Is it possible to create a list in clay based on specific techstack right from the start? Not talking about using enrichments later

April 2026

Quick Answer

Yes, you can build techstack-based lists directly in Clay using multiple data providers. ## Available Techstack Sources **BuiltWith** - Most comprehensive techstack database - 90,000+ technologies tracked - Best for: Detecting marketing tools, analytics, hosting **HG Insights (via Clay)** - Strong B2B software detection - Good for: Enterprise software stacks - Better accuracy for SaaS products **Clearbit Tech API** - Simpler, less granular - Good for: Basic tech detection - Limited to popular tools ## Recommended Approach 1. **Start with a company list** (from Apollo, LinkedIn Sales Nav,

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Up to date
1 months ago

1 Answer

Yes, you can build techstack-based lists directly in Clay using multiple data providers.

Available Techstack Sources

BuiltWith

  • Most comprehensive techstack database
  • 90,000+ technologies tracked
  • Best for: Detecting marketing tools, analytics, hosting

HG Insights (via Clay)

  • Strong B2B software detection
  • Good for: Enterprise software stacks
  • Better accuracy for SaaS products

Clearbit Tech API

  • Simpler, less granular
  • Good for: Basic tech detection
  • Limited to popular tools

Recommended Approach

  1. Start with a company list (from Apollo, LinkedIn Sales Nav, etc.)
  2. Add BuiltWith enrichment in Clay
  3. Filter by specific technologies using Clay's filter conditions
  4. Waterfall to HG Insights if you need deeper SaaS detection

Example Filter Setup

Technology Name contains "Salesforce"
OR Technology Name contains "HubSpot"
OR Technology Category = "CRM"

Cost Considerations

  • BuiltWith: ~$0.50 per company lookup
  • HG Insights: ~$1.00 per company
  • Clearbit: ~$0.30 per company

Start with BuiltWith for most use cases unless you specifically need detailed enterprise software detection.

GTM StackCommunity Insight