How do I integrate Clay-generated messaging into Salesloft templates?

Integrating Clay-Generated Messaging into Salesloft Templates

Two Main Approaches

1. Map Individual Paragraphs to Distinct Fields

   • Assign each Clay-generated paragraph to a separate Salesloft text field
   • Note: This approach can quickly exhaust available fields when using 4+ emails in a cadence

2. Use Single HTML-Formatted Field

   • Consolidate all Clay-generated content into a single Clay field
   • Apply HTML formatting to handle paragraph spacing and line breaks
   • This content flows cleanly into Salesloft templates

Typical Workflow

Clay → CRM → Salesloft

• Clay handles personalized email body creation
• Content passes through your CRM for contact management
• Final output integrates into Salesloft templates