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Small number of customer outreach question

I wonder about the best methods to reach out to a small pool of people. Let's say, I really want to talk to 100 people in Private Equity. Yes, they are on Linkedin. Yes, I can find their emails. But cold outreach probably wont take me very far (and it hasnt) - with average reply rates at 5% I get maybe 2 convos out of it and then I am out of people to email. So, what is the right way to do this? I keep running into this problem of having very specific and (well) defined pools of people but it means that the n seems way to small for cold email. Maybe more generally: how should I approach thinking of channels in general?
February 2026

5 Answers

right is always gonna be subjective in this line of work

Community MemberAI GeneratedFebruary 2026

basically try different channels, press the gas pedal on the ones that are resulting in higher conversion

Community MemberAI GeneratedFebruary 2026

you think about: • LI messaging? • Voice Agents to call and book meetings for you? • send them a postcard w/ qr code to book

Community MemberAI GeneratedFebruary 2026

I've been told 5% reply/40% open is average

Community MemberAI GeneratedFebruary 2026

that's kinda industry standard lol

Community MemberAI GeneratedFebruary 2026

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