Assigning Values Based on Find People Source
You can accomplish this using a formula field that maps sources to buyer personas.
Recommended Approaches
Option 1: Formula Field (If Source Tracking Available)
Create a formula field with conditional logic:
- If row came from Source 1 → write "CFO"
- If row came from Source 2 → write "CTO"
- If row came from Source 3 → write "[Third Persona]"
Option 2: Separate Columns by Source
If no source ID exists, create distinct columns for each of your 3 sources:
- Source 1 Column
- Source 2 Column
- Source 3 Column
Then use a formula field to pull the appropriate buyer persona from whichever column contains data.
Option 3: Separate Sheets
Create individual sheets for each source, with each sheet pre-populated with the corresponding buyer persona value.
Best Practice
Option 1 is ideal if your data source provides identifiable source information. Option 2 is the next best alternative if source tracking isn't available, as it maintains all data in one table while preserving source attribution.