GTM Stack

How can I extract multiple outputs (like both URLs and titles) from an enrichment waterfall into a single consolidated column?

February 2026

1 Answer

You can map multiple endpoints from your waterfall to the same existing column to create a consolidated output. Click on any cell in your waterfall column to open the Cell details panel, then hover over each endpoint you want (like 'title' or 'URL') and click 'Add as column'. Instead of creating separate columns, choose 'Map to an existing column' and select the same destination column for all endpoints. This will overwrite values in that column as the waterfall runs, giving you one consolidated output rather than multiple columns per provider.

February 2026

Add your take

Have experience with the tools discussed here? Share your honest opinion.