- what tools are people using to drive ABM, we already have the account list through Clay or LinkedIn but want to have a tool to run the ads/marketing to the accounts

Great, thank you all, I’ll take a look at the options you shared!

I use Propensity for my ABM advertising and it has a little email nurture functionality, too.

It's been a while since I've seen their pricing, but I remember Rollworks being affordable when I last looked at it. Was lighter featured than those you mention, but does the ads to accounts piece well.

You can always upload target account lists to LinkedIn and target that way as well to start.

[user] and [user] we have been on the ABM / GTM tech space for many years. Over the past couple years we are seeing newer signal-based tech and tools cover most ABM use cases. Full disclosure we play in the signal based tech space ourselves and were one of the early players w tech for ABM ads. We had a managed service ads offering but for now are referring that piece to our services partners while we retool that piece for self service ABM programmatic ads. Happy to chat more about all this offline. Thx