Commercial

Second Measure (Bloomberg)

Billions of US consumer credit and debit card transactions from anonymized sources.

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Why GTM teams care

Investors use for consumer spending insights and early earnings signals.

Best use cases

Consumer spending trend analysis via Bloomberg Terminal
Company revenue estimation from transaction data
Competitive market share tracking
Real-time consumer behavior signals for trading

Entry · Field reports

What people are saying about Second Measure (Bloomberg)

Real quotes from 3 cited sources across Reddit, HN, X, G2, and community forums.

“Bloomberg Second Measure derives aggregated analytics and insights from billions of purchases from a U.S. consumer panel that includes 20+ million members. With 3-day lag data delivery via Bloomberg Terminal, it offers unparalleled speed for real-time decision making in the alternative data space.”

websiteby Bloomberg Second MeasureMar 1, 2026↗

“Bloomberg Second Measure expanded its transaction dataset offering with deeper coverage of consumer spending patterns. The Bloomberg Terminal integration gives institutional investors seamless access alongside traditional market data, making it a natural choice for existing Bloomberg subscribers.”

pressby Bloomberg LPMar 1, 2026↗

“The Alternative Data Market is projected to grow from $4.8B in 2024 to $34.6B by 2032 at 47.8% CAGR. Bloomberg Second Measure is listed among the key providers reshaping the industry alongside YipitData and Earnest Research in the credit card transaction data category.”

pressby Cryptocurrency Press Release DistributionMar 1, 2026↗

Entry · Request