Hightouch

“Hightouch is a Leader in Gartner's 2026 Magic Quadrant for Customer Data Platforms. It earns a 4.6/5 on G2 (386 reviews) and 9.1/10 on TrustRadius -- users consistently praise its intuitive setup, warehouse-native architecture, and responsive support.”

“Hightouch is a warehouse-native activation platform using reverse ETL. You can define SQL, dbt, or Python models in your warehouse, then sync them to 250+ destinations on a schedule. The 2026 platform includes Composable CDP, Customer Studio, and AI Decisioning.”

“AI Decisioning for campaign optimization has helped customers achieve a 52% increase in new customer acquisition. Customer Studio lets marketers build segments without writing SQL.”

“Hightouch doesn't store your data -- it reads from your warehouse and activates it downstream, meaning less data duplication but requiring an existing warehouse with properly modeled data. Median annual contracts reach $15,000 with potential 26-48% discounts through negotiation.”