Reconciling Industry Classification Differences Between Clay and HubSpot

The Problem

HubSpot's standard industry categories are often too broad. For example, both Nike and Ulta Beauty are classified as "Retail" despite operating in different industries.

Solution: Custom Classification Mapping in Clay

Use Clay's AI to create custom industry classifications that map HubSpot's broad categories to your specific business needs.

Setup Steps

1. Create a lead scoring automation in Clay
2. Configure it to pull industry data from HubSpot
3. Map HubSpot categories to your custom industry list using an AI prompt

Example Prompt

"Map this industry value to our custom list and return only the best match."

Benefits

• Requires no ongoing maintenance
• Automatically transforms broad HubSpot categories into industry-specific classifications
• Creates a continuously updated, accurate industry taxonomy