The GTM Provider Directory
Waterfall & Workflow

Should I use a single AI column with multiple outputs or separate columns?

April 2026

Quick Answer

# Single AI Column vs. Separate Columns ## Cost Comparison - **Single "Use AI" column with multiple outputs** is generally cheaper than separate columns for each output ## Recommended Approach Before choosing either option, first check if you can use **AI Formulas** instead: - **Cost:** Completely free with no credit consumption - **Best for:** Structured, deterministic tasks such as: - Formatting data - Cleaning data - Extracting patterns ## When to Use "Use AI" Reserve the **"Use AI"** feature for tasks requiring: - Generative capabilities - Reasoning or creativity - Tasks beyon

○
Up to date
1 months ago

1 Answer

Single AI Column vs. Separate Columns

Cost Comparison

  • Single "Use AI" column with multiple outputs is generally cheaper than separate columns for each output

Recommended Approach

Before choosing either option, first check if you can use AI Formulas instead:

  • Cost: Completely free with no credit consumption
  • Best for: Structured, deterministic tasks such as:
    • Formatting data
    • Cleaning data
    • Extracting patterns

When to Use "Use AI"

Reserve the "Use AI" feature for tasks requiring:

  • Generative capabilities
  • Reasoning or creativity
  • Tasks beyond AI Formulas' capabilities
GTM StackCommunity Insight