What Actually Works Now:
Post Format:
- Text-only beats links/images (3-5x engagement)
- 150-300 words max
- Line breaks every 1-2 sentences
- No hashtags in first comment only (3-5 max)
Content That Performs:
- Specific wins with numbers: "Cut enrichment time from 12hrs to 2hrs"
- Named customers/tools: "Helped [Company] connect Apollo → HubSpot"
- Contrarian takes on GTM: "Why we ditched SDRs for this workflow"
- Real problems you solved, not thought leadership
Engagement Strategy:
- Comment on 10-15 relevant posts BEFORE you post
- Reply to every comment within 1 hour
- Tag 2-3 people in post (not comments)
- Post 8am-10am EST Tuesday-Thursday
What Kills Reach:
- Links in post body (put in first comment)
- Posting multiple times/day
- Generic advice without specifics
- External link shares
Pipeline Impact: Good posts → profile views → connection requests → DM convos. Track view-to-connection rate (10-15% is good).
February 2026