Hit rates and provider quality vary significantly by seniority level.
Hit Rate Expectations by Role
| Job Level | Recommended Providers | Expected Hit Rate |
|---|---|---|
| C-Suite | Cognism, LeadMagic, Lusha | 35-45% |
| VP/Director | Cognism, ContactOut | 25-35% |
| Manager | Cognism, Kaspr | 20-30% |
| Individual Contributors | Kaspr, RocketReach | 15-25% |
Provider Strengths
Cognism
- Best overall for direct dials across all levels
- Stronger in EMEA markets
- Higher quality but more expensive
LeadMagic
- Good for executive-level contacts
- Competitive pricing
- Newer player with growing database
ContactOut
- Strong for mid-level professionals
- Good Chrome extension for LinkedIn
- Decent balance of cost and quality
Kaspr
- Best value for high-volume use cases
- Works well for manager and IC levels
- Lower hit rate but affordable
Waterfall Strategy
For B2B SaaS outreach, use this sequence:
- First: Cognism (for quality on high-value targets)
- Second: ContactOut (catch mid-level contacts)
- Third: Kaspr (volume play for ICs)
This gives you 40-50% overall mobile coverage across your list while balancing cost and quality.
Key Considerations
- Direct dial quality matters more than quantity for C-suite
- Test providers on your specific ICP before committing
- Hit rates drop significantly for smaller companies (<50 employees)
- European data is generally better quality than US data
AI GeneratedFebruary 2026