What are the 7 modern sales development strategies that work in 2025?

Based on Florin Tatulea's (Head of Sales Dev, Common Room) insights from building a 13 SDR team, the 7 key strategies are:

1. Groundswell - gather intel from ex-employees before prospecting,

2. Volume is dying - quality over quantity (1000 emails needed per meeting in 2025 vs 15 in

2015),

3. Data-activated outreach - tier your TAM and balance automation with human touch,

4. Leverage 1st party data like closed/lost insights and competitor renewal dates,

5. GTM/TAM intelligence - your real TAM is much smaller than you think,

6. New math model - 3000 accounts + 1 SDR + micro-lists outperforms 10,000 accounts + 3 SDRs, and

7. Micro-targeting - contact 25 people with hyper-relevant messages and gift cards to book 1 meeting. The recorded webinar and slides are available at: recorded webinar and slides