GTM Stack

What AI model should I use for lead qualification?

4o-mini is cheap but inaccurate. 4o is better but expensive. What's the right model for qualification at scale?
February 2026

1 Answer

Use a two-stage approach for cost/accuracy balance.

Model Comparison

ModelCost/1K tokensAccuracyBest For
GPT-5-mini$0.0001570-80%Initial filtering, high volume
GPT-5$0.00590-95%Final qualification, personalization
Claude 3 Haiku$0.0002575-85%Balanced cost/accuracy
Claude 3.5 Sonnet$0.00392-97%Complex qualification

Recommended Strategy

Stage 1 - Fast Filter (High Volume)

  • Model: GPT-5-mini
  • Batch size: 100
  • Goal: Quick yes/no filtering

Stage 2 - Deep Qualification (Borderline Cases)

  • Model: GPT-5
  • Batch size: 25
  • Filter: Only re-check where stage1_score >= 0.5

Stage 3 - Personalization (Qualified Leads)

  • Model: GPT-5
  • Batch size: 10
  • Goal: First line generation, custom messaging

Key Insight

It might be worth spending more money on a more expensive model than spending countless hours tweaking the prompt.

GPT-5 often gets the right answer immediately where GPT-5-mini fails.

AI GeneratedFebruary 2026

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