Using IP Address Data to Locate Visitors by Office

Use Case

When a company with multiple global offices visits your site, you can identify which office location the visitor is from by analyzing their IP address data.

Approach

1. Identify the domain of the visiting company
2. Extract the IP address from the visiting activity
3. Cross-reference the IP to determine the office location (e.g., NYC, London, etc.)
4. Use this location data to tailor outreach efforts to specific offices or departments

Outcome

This method allows you to segment your sales or marketing outreach based on which company office is engaging with your site, enabling more targeted and relevant communication.

Using IP Address Data to Find People by Location

What You Can Do

You cannot use IP addresses directly in Find People searches. However, you can use the companies identified from your Web Intent signal.

How It Works

1. From your Web Intent table, click Actions → Find People at These Companies
2. Select your Web Intent table as the company source
3. Set your search filters (titles, experience, etc.)
4. Clay will use the company domains (not IPs) from the de-anonymized web traffic to find people

The Process Flow

IP → Company → People

The Web Intent signal de-anonymizes IPs to companies, then Find People searches use those company domains to identify prospects.