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If my emails bounce after running work email enrichment, does that mean the issue is on my side?

February 2026

1 Answer

Not necessarily. Even with email verification through tools like ZeroBounce, bounces can happen due to factors beyond your control including organizational changes (people leaving companies), infrastructure changes (email system migrations), catch-all emails that may not belong to specific individuals, and aggressive company filtering policies. However, if you're consistently seeing bounce rates above 5%, it's likely a data quality or infrastructure issue on your end. A good benchmark is under 3% hard bounces with quality data. To diagnose the issue, run a small test batch to prospects you can manually verify are still active at their companies - if those bounce too, check your sending setup including SPF, DKIM, and DMARC authentication.

February 2026

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