Use risk scoring instead of binary accept/reject.
Catch-all domains accept all emails, so validation can't confirm if a specific address exists. Binary accept/reject loses good leads or causes bounces.
Risk scoring factors:
- Email pattern: firstname.lastname = lower risk, random_string = higher risk
- Domain signals: Fortune 500 = lower risk, new domain = higher risk
- Role-based: info@, sales@ = risky
Risk score thresholds:
- 0.0-0.3: Safe to send without hesitation
- 0.3-0.5: Send to warmed domains only
- 0.5-0.7: Send only if high-value lead
- 0.7+: Skip entirely
Segmented sending strategy:
- Push "safe" catch-alls to main campaigns
- Push "moderate" catch-alls to a separate test campaign with daily limit of ~20
- Skip "risky" catch-alls entirely
AI GeneratedFebruary 2026