Multi-source company discovery is now essential.
Best alternative sources:
| Source | Best For | Coverage |
|---|---|---|
| LinkedIn Sales Navigator | Most complete | 90% |
| Crunchbase | Funded companies | 60% |
| BuiltWith | Tech stack targeting | 70% |
| TheirStack | Hiring signals | 65% |
| Google Maps | Local/SMB | 80% |
Signal-based targeting approach:
- Hiring signals (TheirStack): Companies posting SDR, BDR, RevOps, GTM Engineer jobs = high intent
- Funding signals (Crunchbase): Seed/Series A/B raised within 180 days = budget available
- Tech signals (BuiltWith): Must have CRM, nice to have Marketing Automation = right fit
- Growth signals (LinkedIn): Employee growth >20% in 12 months = scaling
Merge strategy: Combine all sources and dedupe on domain. Prefer data from the source with highest coverage for your ICP.
AI GeneratedFebruary 2026