The GTM Provider Directory
LinkedIn Outreach

What strategies work with LinkedIn's current algorithm?

April 2026

Quick Answer

**What Actually Works Now:** **Post Format:** - Text-only beats links/images (3-5x engagement) - 150-300 words max - Line breaks every 1-2 sentences - No hashtags in first comment only (3-5 max) **Content That Performs:** - Specific wins with numbers: "Cut enrichment time from 12hrs to 2hrs" - Named customers/tools: "Helped [Company] connect Apollo → HubSpot" - Contrarian takes on GTM: "Why we ditched SDRs for this workflow" - Real problems you solved, not thought leadership **Engagement Strategy:** - Comment on 10-15 relevant posts BEFORE you post - Reply to every comment within 1 hour - T

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1 months ago

1 Answer

What Actually Works Now:

Post Format:

  • Text-only beats links/images (3-5x engagement)
  • 150-300 words max
  • Line breaks every 1-2 sentences
  • No hashtags in first comment only (3-5 max)

Content That Performs:

  • Specific wins with numbers: "Cut enrichment time from 12hrs to 2hrs"
  • Named customers/tools: "Helped [Company] connect Apollo → HubSpot"
  • Contrarian takes on GTM: "Why we ditched SDRs for this workflow"
  • Real problems you solved, not thought leadership

Engagement Strategy:

  • Comment on 10-15 relevant posts BEFORE you post
  • Reply to every comment within 1 hour
  • Tag 2-3 people in post (not comments)
  • Post 8am-10am EST Tuesday-Thursday

What Kills Reach:

  • Links in post body (put in first comment)
  • Posting multiple times/day
  • Generic advice without specifics
  • External link shares

Pipeline Impact: Good posts → profile views → connection requests → DM convos. Track view-to-connection rate (10-15% is good).

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