The GTM Provider Directory
Enrichment

What's the most effective enrichment to find phone numbers?

April 2026

Quick Answer

The best provider depends on job level and geography. Use a waterfall approach with multiple providers for optimal hit rates. ## Hit Rate Expectations by Job Level | Job Level | Best Providers | Expected Hit Rate | |-----------|---------------|-------------------| | **C-Suite / Executives** | Cognism, LeadMagic, Lusha | 35-45% | | **VP / Director** | Cognism, ContactOut | 25-35% | | **Manager** | Cognism, Kaspr | 20-30% | | **Individual Contributors** | Kaspr, RocketReach | 15-25% | ## Recommended Providers by Use Case ### **Enterprise Contact Data** - **Cognism**: Best for direct dials ac

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1 Answer

The best provider depends on job level and geography. Use a waterfall approach with multiple providers for optimal hit rates.

Hit Rate Expectations by Job Level

Job LevelBest ProvidersExpected Hit Rate
C-Suite / ExecutivesCognism, LeadMagic, Lusha35-45%
VP / DirectorCognism, ContactOut25-35%
ManagerCognism, Kaspr20-30%
Individual ContributorsKaspr, RocketReach15-25%

Recommended Providers by Use Case

Enterprise Contact Data

  • Cognism: Best for direct dials across all seniority levels. Stronger in EMEA markets. Higher quality but more expensive.
  • Lusha: Good for executive-level contacts. Strong LinkedIn extension. Competitive pricing for teams.

Volume & Cost Efficiency

  • Kaspr: Cost-effective for mid to lower-level contacts. Good Chrome extension. Ideal for high-volume prospecting.
  • RocketReach: Large database coverage. Good for individual contributors. Affordable credits.

Newer High-Quality Options

  • LeadMagic: Excellent for executives. Competitive pricing. Growing database with fresh data.
  • ContactOut: Strong for mid-level professionals. Good balance of cost and quality.

Multi-Provider Waterfall Strategy

For best results, set up waterfalls by seniority:

  1. Executive waterfall: Cognism → LeadMagic → Lusha
  2. Mid-level waterfall: Cognism → ContactOut → Kaspr
  3. IC waterfall: Kaspr → RocketReach → ContactOut

BetterContact & Apollo

  • BetterContact: Aggregates multiple providers. Can improve hit rates by trying multiple sources simultaneously.
  • Apollo: Good all-around database. Lower hit rates than specialized phone providers (~15-20%), but excellent for emails.

Key Considerations

  • TCPA Compliance: All providers claim compliance, but verify opt-in status for cold calling use cases
  • Data Freshness: Phone numbers go stale quickly - expect 10-20% decay per year
  • Geography Matters: Cognism performs better in EMEA, US-focused providers like RocketReach better for North America
  • Test Before Scaling: Run a 100-contact test with your target audience to validate hit rates
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