The GTM Provider Directory
Enrichment

How do I prevent duplicate enrichments when working with regional subsidiaries?

April 2026

Quick Answer

# Preventing Duplicate Enrichments with Regional Subsidiaries ## Use Conditional Runs Set up conditional formulas in your **Find People** enrichment columns: 1. Go to **Run Settings** 2. Use the **"Only run if"** box 3. Add conditions based on your regional criteria Reference: [Clay Credit Conservation Guide](https://www.clay.com/university/guide/clay-credit-conservation?c354c4e8_page= 2) ## Apply Filtered Views - Use filtered views to enrich only rows matching specific regions - **Filtered views only process the rows you're currently viewing**, preventing cross-regional enrichments ##

○
Up to date
1 months ago

1 Answer

Preventing Duplicate Enrichments with Regional Subsidiaries

Use Conditional Runs

Set up conditional formulas in your Find People enrichment columns:

  1. Go to Run Settings
  2. Use the "Only run if" box
  3. Add conditions based on your regional criteria

Reference: [Clay Credit Conservation Guide](https://www.clay.com/university/guide/clay-credit-conservation?c354c4e8_page=

Apply Filtered Views

  • Use filtered views to enrich only rows matching specific regions
  • Filtered views only process the rows you're currently viewing, preventing cross-regional enrichments

Leverage Lookup Columns

  • Use Lookup columns to pull existing enriched data from other tables instead of re-enriching
  • This approach saves credits and eliminates duplicate enrichments

Manage Auto-Update Settings

  • Turn off auto-update while building your tables to prevent unintended enrichments
  • Re-enable auto-update once your setup is finalized
GTM StackCommunity Insight