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Curious about the best practice when using Clay and Instantly as a Sequencer, its related to using SpinTax to improve deliverability and test more variation in messages.

April 2026

Quick Answer

I usually handle data enrichment and basic personalization in clay (name, company, role, etc.) and leave template variations and spintax to Instantly. workflow: 1. build the list in clay with all relevant personalization tokens. 2. create 1–3 core templates in Instantly and use spintax for subjects, intros, and body variations. 3. push the enriched clay table into Instantly and test to ensure spintax renders correctly with your tokens. this keeps list management automated in clay while leveraging Instantly for deliverability and A/B testing.

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Up to date
1 months ago

1 Answer

I usually handle data enrichment and basic personalization in clay (name, company, role, etc.) and leave template variations and spintax to Instantly. workflow:

  1. build the list in clay with all relevant personalization tokens.
  2. create 1–3 core templates in Instantly and use spintax for subjects, intros, and body variations.
  3. push the enriched clay table into Instantly and test to ensure spintax renders correctly with your tokens. this keeps list management automated in clay while leveraging Instantly for deliverability and A/B testing.
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