The GTM Provider Directory
Enrichment

What's the best way to build a clean lead list in Clay?

April 2026

Quick Answer

# Building a Clean Lead List in Clay ## Data Sources While **Clay** has its own built-in database, consider supplementing with specialized databases depending on your niche: - [Storeleads](https://storeleads.com) — recommended for Ecommerce and DTC brands ## Cleaning Process Building a truly clean list requires multiple cleanup passes: 1. **Company-level cleanup** — validate and deduplicate company data 2. **Contact-level cleanup** — find and verify individual people within those companies This multi-step approach ensures data quality across both dimensions of your lead list.

○
Up to date
1 months ago

1 Answer

Building a Clean Lead List in Clay

Data Sources

While Clay has its own built-in database, consider supplementing with specialized databases depending on your niche:

  • Storeleads — recommended for Ecommerce and DTC brands

Cleaning Process

Building a truly clean list requires multiple cleanup passes:

  1. Company-level cleanup — validate and deduplicate company data
  2. Contact-level cleanup — find and verify individual people within those companies

This multi-step approach ensures data quality across both dimensions of your lead list.

GTM StackCommunity Insight