Smartlead
Cold email infrastructure with unlimited mailboxes, warmup, and SmartServers for pre-warmed sending.
Cold email infrastructure with unlimited mailboxes, warmup, and SmartServers for pre-warmed sending.
Why GTM teams care
The community generally sees Smartlead as a strong option for agencies and teams requiring automation and integration, though concerns about bugs and email validation persist.
Best use cases
- Smartlead excels in complex outbound email workflows, especially for agencies working with multiple clients and detailed segmentation.
- It's effectively used as a part of a lead enrichment strategy, particularly when combined with other data sources and CRM integrations.
- Users leverage Smartlead's automation features for large-scale email campaigns that require advanced routing and testing.
- Smartlead can be used to optimize email warm-up processes to ensure high deliverability rates for new accounts.
Tasks you can run with Smartlead on Deepline
Smartlead is wired into Deepline. 44 actions are available out of the box, runnable from the CLI or as a column step in an enrichment spreadsheet.
Quick start
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_add_campaign_email_account:{"campaign_id":"{{campaign_id}}","email_account_ids":["{{email_account_ids}}"]}' --jsonAvailable actions
Add Campaign Email Account
Adding sending accounts to a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_add_campaign_email_account:{"campaign_id":"{{campaign_id}}","email_account_ids":["{{email_account_ids}}"]}' --jsonAdd Domain Block List
Blocking domains or emails from future lead enrollments.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_add_domain_block_list:{"domain_block_list":["{{domain_block_list}}"]}' --jsonApi Request
Calling a custom Smartlead API endpoint for unmodeled actions.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_api_request:{"method":"GET","endpoint":"{{endpoint}}"}' --jsonCampaign Stats
Reading campaign metrics after lead pushes
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_get_campaign_stats:{"campaign_id":"{{campaign_id}}"}' --jsonCreate Campaign
Creating a new Smartlead campaign for outbound workflows
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_create_campaign:{"name":"{{name}}"}' --jsonCreate Client
Creating a whitelabel/client account.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_create_client:{"name":"{{name}}","email":"{{email}}","permission":"reply_master_inbox","password":"{{password}}"}' --jsonDelete Campaign Webhook
Removing a campaign webhook registration.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_delete_campaign_webhook:{"campaign_id":"{{campaign_id}}","id":"{{id}}"}' --jsonDelete Campaign
Removing a campaign no longer used.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_delete_campaign:{"campaign_id":"{{campaign_id}}"}' --jsonDelete Lead By Campaign
Removing a lead from a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_delete_lead_by_campaign:{"campaign_id":"{{campaign_id}}","lead_id":"{{lead_id}}"}' --jsonExport Campaign Leads
Exporting campaign leads as CSV.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_export_campaign_leads:{"campaign_id":"{{campaign_id}}"}' --jsonFetch Campaign Sequences
Reading campaign sequence configuration.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_fetch_campaign_sequences:{"campaign_id":"{{campaign_id}}"}' --jsonFetch Campaign Webhooks
Fetching campaign-level webhook registrations.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_fetch_campaign_webhooks:{"campaign_id":"{{campaign_id}}"}' --jsonFetch Campaigns By Lead
Finding all campaigns linked to a lead.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_fetch_campaigns_by_lead:{"lead_id":"{{lead_id}}"}' --jsonFetch Clients
Listing clients attached to your Smartlead account.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_fetch_clients:{}' --jsonFetch Email Account Warmup Stats
Reading warmup stats for a sending account.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_fetch_email_account_warmup_stats:{"email_account_id":"{{email_account_id}}"}' --jsonFetch Email Account
Fetching a sending email account by id.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_fetch_email_account:{"account_id":"{{account_id}}"}' --jsonFetch Lead By Email
Reading a lead record from an email address.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_fetch_lead_by_email:{"email":"{{email}}"}' --jsonFetch Lead Message History
Reading message history for a lead in a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_fetch_lead_message_history:{"campaign_id":"{{campaign_id}}","lead_id":"{{lead_id}}"}' --jsonGet Campaign Analytics By Date
Reading campaign analytics for a date window.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_get_campaign_analytics_by_date:{"campaign_id":"{{campaign_id}}","start_date":"{{start_date}}","end_date":"{{end_date}}"}' --jsonGet Campaign Analytics
Reading campaign-level analytics and totals.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_get_campaign_analytics:{"campaign_id":"{{campaign_id}}"}' --jsonGet Campaign
Reading campaign metadata and current configuration.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_get_campaign:{"campaign_id":"{{campaign_id}}"}' --jsonList Campaign Email Accounts
Listing accounts attached to a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_list_campaign_email_accounts:{"campaign_id":"{{campaign_id}}"}' --jsonList Campaign Leads
Reading leads inside a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_list_campaign_leads:{"campaign_id":"{{campaign_id}}"}' --jsonList Campaigns
Listing Smartlead campaigns and IDs for outbound workflows
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_list_campaigns:{}' --jsonList Email Accounts
Listing all available email accounts.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_list_email_accounts:{}' --jsonList Lead Categories
Reading available lead categories.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_list_lead_categories:{}' --jsonPause Lead By Campaign
Pausing a lead inside a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_pause_lead_by_campaign:{"campaign_id":"{{campaign_id}}","lead_id":"{{lead_id}}"}' --jsonPush To Campaign
Pushing leads/contacts directly into a Smartlead campaign
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_push_to_campaign:{"campaign_id":"{{campaign_id}}","leads":[{"email":"{{email}}"}]}' --jsonReconnect Failed Email Accounts
Requeueing failed email accounts for reconnect.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_reconnect_failed_email_accounts:{}' --jsonRemove Campaign Email Account
Removing sending accounts from a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_remove_campaign_email_account:{"campaign_id":"{{campaign_id}}","email_account_ids":["{{email_account_ids}}"]}' --jsonReply To Lead Thread
Replying to a lead message from campaign thread history.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_reply_to_lead_thread:{"campaign_id":"{{campaign_id}}","email_stats_id":"{{email_stats_id}}","email_body":"{{email_body}}","reply_message_id":"{{reply_message_id}}","reply_email_time":"{{reply_email_time}}","reply_email_body":"{{reply_email_body}}"}' --jsonResume Lead By Campaign
Resuming a lead inside a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_resume_lead_by_campaign:{"campaign_id":"{{campaign_id}}","lead_id":"{{lead_id}}"}' --jsonSave Campaign Sequences
Creating and updating campaign sequences.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_save_campaign_sequences:{"campaign_id":"{{campaign_id}}","sequences":[{"seq_number":"{{seq_number}}","seq_delay_details":{"delay_in_days":"{{delay_in_days}}"}}]}' --jsonUnsubscribe Lead By Campaign
Unsubscribing a lead from a single campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_unsubscribe_lead_by_campaign:{"campaign_id":"{{campaign_id}}","lead_id":"{{lead_id}}"}' --jsonUnsubscribe Lead
Unsubscribing a lead globally.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_unsubscribe_lead:{"lead_id":"{{lead_id}}"}' --jsonUpdate Campaign Schedule
Updating campaign send schedule configuration.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_update_campaign_schedule:{"campaign_id":"{{campaign_id}}","timezone":"{{timezone}}","days_of_the_week":["{{days_of_the_week}}"],"start_hour":"{{start_hour}}","end_hour":"{{end_hour}}","max_new_leads_per_day":"{{max_new_leads_per_day}}"}' --jsonUpdate Campaign Settings
Updating campaign-level tracking and stopping behavior.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_update_campaign_settings:{"campaign_id":"{{campaign_id}}","track_settings":"DONT_TRACK_EMAIL_OPEN","stop_lead_settings":"REPLY_TO_AN_EMAIL"}' --jsonUpdate Campaign Status
Starting, pausing, or stopping a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_update_campaign_status:{"campaign_id":"{{campaign_id}}","status":"PAUSED"}' --jsonUpdate Email Account Warmup
Updating warmup configuration for a sending account.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_update_email_account_warmup:{"email_account_id":"{{email_account_id}}","warmup_enabled":"{{warmup_enabled}}","total_warmup_per_day":"{{total_warmup_per_day}}","daily_rampup":"{{daily_rampup}}","reply_rate_percentage":"{{reply_rate_percentage}}"}' --jsonUpdate Email Account
Updating a sending email account configuration.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_update_email_account:{"email_account_id":"{{email_account_id}}"}' --jsonUpdate Lead By Campaign
Updating lead details inside a campaign.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_update_lead_by_campaign:{"campaign_id":"{{campaign_id}}","lead_id":"{{lead_id}}"}' --jsonUpdate Lead Category By Campaign
Updating a lead category for campaign-level tracking.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_update_lead_category_by_campaign:{"campaign_id":"{{campaign_id}}","lead_id":"{{lead_id}}","category_id":"{{category_id}}"}' --jsonUpsert Campaign Webhook
Creating or updating a campaign webhook.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_upsert_campaign_webhook:{"campaign_id":"{{campaign_id}}","webhook":{"name":"{{name}}","webhook_url":"{{webhook_url}}","event_types":"EMAIL_SENT"}}' --jsonUpsert Email Account
Creating or updating a sending email account.
deepline enrich --input leads.csv --output leads.enriched.csv --with 'result=smartlead_upsert_email_account:{"id":"{{id}}","from_name":"{{from_name}}","from_email":"{{from_email}}","user_name":"{{user_name}}","password":"{{password}}","smtp_host":"{{smtp_host}}","smtp_port":"{{smtp_port}}","imap_host":"{{imap_host}}","imap_port":"{{imap_port}}"}' --jsonWhat people are saying about Smartlead
Real quotes from 5 cited sources across review sites, blogs, Reddit, HN, X, and community forums.
“We send 7 million emails per month and the deliverability by Smartlead is insane.”
“Worst support ever...they take forever to answer. Dont trust them.”
“Almost every month we face a new issue with the platform. Campaigns sometimes don't trigger at all.”
“Best price for high volumes...very competitive price.”
“Billed hundreds of dollars for a subscription that is impossible to cancel via the UI.”
Frequently asked
What is Smartlead?
Cold email infrastructure with unlimited mailboxes, warmup, and SmartServers for pre-warmed sending.
What is Smartlead best for?
Teams use Smartlead for Smartlead excels in complex outbound email workflows, especially for agencies working with multiple clients and detailed segmentation, It's effectively used as a part of a lead enrichment strategy, particularly when combined with other data sources and CRM integrations, Users leverage Smartlead's automation features for large-scale email campaigns that require advanced routing and testing, and Smartlead can be used to optimize email warm-up processes to ensure high deliverability rates for new accounts.
What do public references say about Smartlead?
The cited source set is cautious, with 3 negative references out of 5. Deepline tracks 1 cited source for this provider entry.
What should teams check before choosing Smartlead?
Users have reported significant bugs and disruptions in Clay campaigns when integrated with Smartlead, causing frustration, There are ongoing queue issues when pushing leads from tables to Smartlead, notably increased processing times, Some community members found the pricing high relative to the features provided, especially for smaller teams, and There's feedback on limitations in email validation effectiveness leading to high bounce rates and campaign pauses.
What alternatives should teams compare with Smartlead?
Teams commonly compare Smartlead with Instantly - noted for better deliverability rates and a cleaner UI, Apollo - mentioned for its better user experience and focused features, Lemlist - discussed as a viable option for outbound campaigns despite some UX challenges, and Emailbison - referenced as a tool for effective outbound campaigns in similar industries.
Share your experience with Smartlead
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Community Pros & Cons
Pros
- Smartlead offers more automation features compared to competitors, allowing for complex workflows and deeper routing.
- Community members have noted Smartlead's advanced inbox rotation system which aids in maintaining deliverability rates.
- The platform is praised for its integration capabilities with other tools like Clay, enhancing the overall GTM stack.
- Smartlead reportedly has higher automation and better support for agencies managing multiple clients.
Cons
- Users have reported significant bugs and disruptions in Clay campaigns when integrated with Smartlead, causing frustration.
- There are ongoing queue issues when pushing leads from tables to Smartlead, notably increased processing times.
- Some community members found the pricing high relative to the features provided, especially for smaller teams.
- There's feedback on limitations in email validation effectiveness leading to high bounce rates and campaign pauses.
Questions mentioning Smartlead
9 questions reference this provider.
What are good use cases for Claude Code in sales?
“...your brand voice through custom prompt engineering - Integrates with Smartlead, Instantly, or native CRM sequences **Example Implementation:** ``` Trigger: New lead added to "Outbound Q1"...”
What would a modern AI-powered sales stack look like if rebuilt from scratch today?
“...on for research summarization and personalization. For execution, use Smartlead or Instantly for sequence deployment with proper email verification through LeadMagic or Prospeo. Complete th...”
Does anyone know how to push Smartlead campaign data into Clay
“[user] , it shows how to use Smartlead to run campaigns. I want to push data of the campaigns that were run on Smartlead into Clay.”
Does cold email work for landscape company lead generation?
“...(https://www.emailbison.com/) - [Instantly](https://instantly.ai/) - [Smartlead](https://www.smartlead.ai/) These tools have delivered solid results in outbound campaigns for comparable se...”
When it comes down to warm-up the E-Mails for the cold outbound with smartlead
“Keeping things simple, conservative and abiding by best practices like: • Doing at least a 2 week warm up • Sending no more than 25-30 cold emails per day per account • Ensuring y”
Can anyone recommend a free or cheap tool for scalable email outreach when you already have the email copy tailored at the individual level?
“...e tool they will give you 14 days trail but it takes 2 week to warmup smartlead nad instantly is the best one, it is resonable as well in terms of pricing”
What’s the best way to make sure the leads in my list haven’t already been contacted from another list? thanks!
“Run a lookup against your email sequencer e.g. in Smartlead you can run lookup lead in campaign”
Does anyone know how to push Smartlead campaign data into Clay? If you know of any youtube video please share. I couldn't find one.
“[video](https://www.youtube.com/watch?v=J9a73lfmxBk)”
Does Clay connect into http://Snov.io to automate email outreach campaigns?
“...o]) For actual email outreach, Clay connects to email sequencers like Smartlead, Instantly, Salesloft, Outreach, and HubSpot to send your campaigns. [[clay.com](https://www.clay.com/faq]) C...”
Quick Facts
- Category
- Outbound Tools
- Community Mentions
- 23
- Sentiment Score
- Neutral (-0.20)
- Website
- www.smartlead.ai
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